The advertiser’s account includes configurations for tracking clicks and conversions. Ensure that each link from this account contains a click_id parameter, a unique identifier for tracking and postback attribution.

Postback Setup for Conversion Tracking

Postback URL: A postback URL is used to relay conversion data from the advertiser to UCLIQ for attribution.

The postback template can be accessed in the Advertiser Account Dashboard. This link is used across all offers under the advertiser account.

Required Parameters:

Click_id: The unique identifier for clicks, essential for conversion tracking.

Goal: Define the specific goal of a conversion (e.g., lead, sale) if working with multiple goals.

Transaction ID (tid): Unique transaction identifier for each conversion, useful for preventing duplicate tracking.

Testing Postbacks: UCLIQ provides tools to test the advertiser’s postback for accurate setup before going live. Run these tests to verify that conversions are being accurately tracked.