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Basic tracking concepts

Last updated on Dec 13, 2024

Tracking is at the core of UCLIQ, allowing you to monitor traffic, attribute conversions, and analyze performance.

Tracking links record user actions, such as clicks and conversions, by passing data between publishers, UCLIQ, and advertisers. The data collected ensures accurate attribution and performance analysis.

Key Components of Tracking

Tracking Links

A tracking link is a unique URL generated for publishers to send traffic to offers. It contains parameters that capture data like the click ID, source, and user details.

Example tracking link:

https://yourtrackingdomain.com/c/offer_id?click_id=12345&subsource=affiliate

Click ID

A unique identifier assigned to every click. It links clicks to subsequent conversions.

Postbacks

Postbacks are URLs used to send conversion data back to UCLIQ from the advertiser. They ensure accurate attribution.

Example postback URL:

https://track.ucliq.com/pb/securekey?click_id={click_id}&sum={sum}

How Tracking Works

  1. Publisher Sends Traffic

    A user clicks on a tracking link and is redirected to the advertiser's landing page.

  2. Data Captured

    The link records parameters like click ID, traffic source, and geography and this information appears in UCLIQ.

  3. Conversion Reported

    User is now on the advertiser’s page and makes an action. The advertiser sends a postback to UCLIQ, including the click ID and other details of this action = conversion.

  4. Attribution

    UCLIQ matches the conversion to the original click and attributes it to the correct publisher.

Parameters in Tracking Links

Tracking links often include the following:

  • click_id: Unique identifier for the click (mandatory for tracking conversions).

  • subsource: Affiliate or sub-publisher ID.

  • country: Geo-location of the traffic.

  • device: Type of device used (e.g., mobile, desktop).

Testing Tracking

  1. Generate a tracking link in the Publisher Portal.

  2. Open the link in a browser and confirm redirection to the advertiser’s page.

  3. Simulate a conversion and ensure it appears in the UCLIQ dashboard.

Tips

  • Always include click_id in tracking links for accurate conversion attribution.

  • Use clear parameters to segment traffic effectively.

  • Test tracking links regularly to ensure they work as expected.