S2S (Server-to-Server) integration is a reliable method to track conversions between UCLIQ and your advertiser. It ensures accurate attribution by directly passing conversion data between servers without relying on browser cookies.

What is S2S Integration?

S2S integration involves:

• Tracking links that are used to capture click data and pass a unique click_id to the advertiser.

• Postbacks that are URLs the advertiser uses to report conversions back to UCLIQ.

This setup eliminates tracking issues caused by ad blockers or cookie restrictions, making it the preferred method for performance marketing.

How S2S Integration Works

1. User clicks the ad/tracking link and UCLIQ generates a unique click_id.

   The click_id is passed to the advertiser's system via the tracking link.

2. User converts when completes the desired action on the advertiser’s website (e.g., a purchase or sign-up).

3. Advertiser sends postback to UCLIQ, including the click_id and conversion details.

   UCLIQ matches the conversion to the original click and attributes it to the correct publisher.