S2S (Server-to-Server) integration for advertisers is a powerful solution for tracking conversions and ensuring accurate attribution without relying on browser cookies. This method involves direct communication between servers, providing a more reliable and precise way to report conversions back to UCLIQ, especially in environments where cookies or ad blockers might interfere with traditional tracking methods.
What is Advertiser S2S Integration?
Advertiser S2S integration involves two key components:
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Tracking Links: These are the URLs used by publishers to generate traffic. The tracking link contains a click_id, a unique identifier that allows UCLIQ to track the click through the entire conversion process.
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Postbacks: Once a conversion occurs (e.g., a sale, lead, or sign-up), the advertiser sends a postback to UCLIQ. This postback includes the click_id and conversion details, allowing UCLIQ to match the conversion with the corresponding click and attribute it to the right publisher.
By using server-to-server communication, the system eliminates the risk of data loss caused by ad blockers or cookie restrictions, ensuring that the conversion tracking remains accurate and consistent.
How Advertiser S2S Integration Works
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Tracking Link is Generated
The publisher generates a tracking link that includes a unique click_id. This link is shared with users, and when they click it, the click_id is passed along to the advertiser’s website. -
User Clicks the Link
The user clicks on the ad or tracking link and is redirected to the advertiser’s offer page. The click_id that was included in the tracking link is passed to the advertiser’s website, ensuring that the click is recorded. -
User Converts on the Advertiser’s Website
The user completes the desired action (purchase, sign-up, etc.) on the advertiser's website. At this point, a conversion is registered. -
Advertiser Sends Postback to UCLIQ
After the conversion, the advertiser sends a postback to UCLIQ with the click_id and additional conversion details (e.g., the value of the conversion or the type of conversion). The postback URL is set up by the advertiser and contains the necessary parameters to transmit this data. -
UCLIQ Matches the Conversion
UCLIQ receives the postback and matches the click_id with the original click. This allows UCLIQ to attribute the conversion to the correct publisher, ensuring accurate reporting and commission tracking. -
Conversion is Recorded in UCLIQ
Once the conversion is attributed to the correct publisher, the data is recorded in UCLIQ’s system, and the publisher is credited for the conversion. This information is visible in the Manager Portal and reports.
Why Use Advertiser S2S Integration?
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Reliable Conversion Tracking: S2S integration ensures that conversions are tracked directly between servers, eliminating issues caused by ad blockers, browser cookies, or cross-domain tracking problems.
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Accurate Attribution: By passing the click_id through the entire process, advertisers can ensure that each conversion is correctly attributed to the publisher who generated the click, preventing fraud and ensuring fair payout distribution.
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Improved Performance Marketing: For advertisers in affiliate networks, S2S is an essential tool for reliable conversion tracking, providing full transparency and better control over reporting and campaign performance.
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Better Reporting and Optimization: Advertisers benefit from precise, real-time conversion tracking, which enables them to optimize campaigns more effectively based on accurate data.
By implementing Advertiser S2S integration, advertisers can ensure reliable and accurate tracking of conversions, improving their performance marketing efforts and strengthening their partnerships with publishers.