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Set up S2S integration with advertisers

Last updated on Dec 13, 2024

Step 1: configuring the tracking link

  • Go to the Offers > Specific offer > Links and add the advertiser tracking link. It will contain parameters to which you need to add matching macros (e.g., {click_id}, {source}).

Example:https://advertiser.com/?click_id={click_id}&affiliate={publisher_id}

Step 2: setting up the advertiser postback

  • Go to the Offers > Specific offers > find Postback URL Template in the general widget:

  • Copy the unique postback URL for the offer.

Example: https://track.ucliq.com/pb/securekey?click_id={click_id}&sum={sum}&goal={goal}

  • Provide this URL to the advertiser and let them know they should add their own macros to our parameters in the link like  click_id 

    The postback link can include optional parameters like sum (conversion value) and goal (conversion type) if needed. The advertiser must add the macros to these parameters too.

Step 3: testing the setup

  1. Generate a test tracking link and perform a test click.

  2. Ask the advertiser to trigger a test postback using the click_id from the test click.

  3. Check the Conversions section in UCLIQ to confirm the conversion is recorded.

4. postback parameters

Common parameters used in postbacks include:

click_id: Unique identifier for the click (mandatory).

sum: Conversion value (optional).

goal: Conversion type or goal alias (optional).

tid: Transaction ID for deduplication (optional).

Tips

  • Ensure macros consistency and double-check that click_id and other macros are supported by the advertiser’s system.

  • Use secure postbacks and avoid sharing postback URLs publicly to prevent misuse.

  • Conduct periodic tests to ensure the integration remains functional.

  • Use UCLIQ’s analytics tools to verify conversions and performance.