Payouts

Cumulative Payment Mode

Cumulative payment mode in Ucliq is designed to handle payouts for publishers by accumulating smaller conversion amounts into a larger, fixed payout amount. This system helps optimize the process of paying publishers, ensuring that they are not paid for very small conversions but instead receive a larger sum once a specific threshold is reached. What is Cumulative Payment Mode? Cumulative Payment Mode allows you to accumulate multiple smaller conversions from an advertiser and pay a publisher a fixed payout once the total balance reaches a predetermined threshold. Instead of making individual payments for each small conversion, the system collects these conversions over time and pays the publisher once the accumulated balance is sufficient for a larger payout. Key Features: Accumulation of Smaller Conversions: Each conversion adds to a publisher's balance until it reaches the required payout amount. Fixed Payout: The publisher receives a fixed payout once the accumulated balance meets or exceeds the set threshold. Publisher’s Personal Payout Ratio: The publisher’s payout ratio (e.g., 75%) is used to calculate the payout for the accumulated conversions. Subsidization: If necessary, a budget can be used to provide the publisher with an early payout, even if the accumulated amount doesn't reach the threshold. How Cumulative Payment Mode Works Let’s break down how the system processes payments in Cumulative payment mode: 1. Each time a conversion occurs, its value is added to the publisher’s balance. For example, if a publisher generates three conversions with payouts of $10, $15, and $20, the system will accumulate the amounts: $10 + $15 + $20 = $45. 2. Once the total balance reaches or exceeds the predefined threshold for a payout, the system checks if it is enough to trigger a fixed payment. If the threshold is, say, $50, the system will wait until the balance hits that amount. 3. When the payout threshold is met, the system calculates the payout based on the publisher’s payout ratio. For example, if the publisher’s payout ratio is 75% and the accumulated amount is $50, the publisher will receive: 75% of $50 = $37.50. 4. If there is a positive balance in the Budget, the system can use this to subsidize the publisher’s payout. This means the publisher might receive a payout earlier than the threshold amount would normally allow. For example, if the accumulated balance is $45, but the Budget allows for a subsidy of $10, the publisher will receive the full payout of $50. Setting Up Cumulative Payment Mode To configure cumulative payment mode in Ucliq, follow these steps: 1. Create an offer > select the Fixed Payment Type option > cumulative payment mode as the payout method. 2. Set the minimum payout threshold for the offer. This is the amount at which the system will process the payment to the publisher. For example, set the threshold at $50 or $100. 3. Set the payout ratio for the publisher. This can be done on a per-publisher basis, and it determines how much of the accumulated balance the publisher will receive. For instance, if the payout ratio is 80%, the publisher will receive 80% of the total accumulated amount once the payout threshold is met. 4. If you wish to provide early payouts to publishers or help them reach the payout threshold quicker, enable the subsidy option and set the subsidy amount in the system’s budget section. 5. This helps in paying the publisher faster, even when the accumulated balance doesn’t meet the payout threshold. 6. Once everything is set, activate the offer and allow the publisher to start accumulating conversions.

Payout Types

Ratio payout type This is a standard payout method used in many CPA networks. It lets you set a percentage of the conversion amount from an advertiser that will be paid to the publisher. Settings: Use publisher’s ratio: This uses the payout ratio set in the publisher's profile. Default payout rate: A fixed percentage payout based on the conversion amount. Custom payout rates With this option, you can set custom payout amounts for publishers, depending on factors like the country, device, and traffic type. Fixed payout mode In the fixed payout mode, publisher payouts are generated without considering the advertiser's postback amount. A default payout is set for the publisher, as well as a default sale value (which is used if the postback does not include the "Sum" parameter or if it’s empty). You can configure custom payout rules, which allow you to set publisher payouts and default sale amounts based on factors like country, publisher, and device. With brokerage functionality enabled, you can control the overall spending (subsidy limit) and set individual spend limits per publisher (Publisher Limit). The Publisher Limit is compared against both the total amount of fixed payouts and any subsidy drawn for the offer’s cumulative goals. If either exceeds the Publisher Limit, a payout will occur. When the brokerage model is disabled, these limits are considered indefinite. Cumulative payment mode This mode lets you set a fixed payout amount for an offer, regardless of the size of individual conversions. It helps accumulate smaller conversions into one larger payout. For example, if you have an offer with a fixed payout and cumulative mode enabled, and it receives a conversion, the system will compare the conversion amount with the fixed payout amount set for the offer. It will check if the accumulated balance from previous conversions is enough to trigger a fixed payment to the publisher. If the balance is enough, the publisher will get paid. If not, the conversion amount will be added to the publisher’s balance and used for the next conversion. Cumulative payout mode also allows you to subsidize publisher payouts. If the budget has a positive balance and the publisher’s limit is not reached, the subsidy can be applied, so the publisher is paid sooner than they accumulate the full payout amount. The budget balance will be reduced by the subsidy amount. We recommend carefully monitoring the subsidizing process and validating offer performance. If you don’t need to subsidize payouts, set the budget to 0 balance. Note: Conversion balances in cumulative payment mode are managed using a combination of parameters like Publisher + Offer + Country. So, one publisher may have several balances for different countries, and the corresponding balance will be used when traffic from those countries is received. Custom payout rate With this option, you can configure the payout amounts based on specific conditions, such as country, device, and traffic type, in the custom payout rates section. The payout rules are applied using a “logical AND” method, meaning all selected parameters must match the traffic properties for the payout rule to be applied. If multiple payout rules match the traffic, the one with fewer publishers will be selected. If there are multiple rules with the same number of publishers, the rule with the higher payout amount will be used.