Payouts

Understanding Goals

Goals in UCLIQ are specific conversion types or actions you want to track and pay publishers for. They allow you to differentiate between multiple conversion events within a single offer, such as leads, sales, or specific user actions. Key Features of Goals - Fixed Payments: Assign a fixed payout for each goal. - Ratio Payments: Set a percentage-based payout of the advertiser's revenue. - Daily Caps: Limit the number of conversions for a goal within 24 hours. - Custom Payouts: Configure unique payouts based on publisher, country, or device. Example Use Case: You may want to pay a publisher a fixed amount for each lead but a percentage of revenue for each sale. Goals help manage these scenarios seamlessly.

Managing Rates

Rates in UCLIQ define how much publishers are paid for conversions. These rates can be standard or customized based on traffic attributes such as geography, device type, or publisher. Types of Payout Rates 1. Default Rates: General payout rates for all publishers. 2. Custom Rates: Specific payout rules for individual publishers or traffic conditions. 3. Fixed Payouts: Set a static amount per conversion. 4. Ratio Payouts: Pay a percentage of the advertiser's revenue. 5. Cumulative Payments: Aggregate smaller conversions into a larger payout.

Key differences between Fixed, Ratio and Cumulative

Testing and Validating Goals and Rates

Testing Goals 1. Generate a tracking link with the offer and simulate a conversion. 2. Verify that the correct goal and payout type are recorded in the Conversions section. Testing Rates 1. Perform a test conversion for an offer with custom rates. 2. Check the payout calculation in the Reports section to confirm accuracy.

Best practices

Set Clear Aliases: Use descriptive aliases for goals to avoid confusion in postbacks. Monitor Performance: Regularly check the Reports section to evaluate the effectiveness of your goals and rates. Test Custom Rates: Validate all custom configurations with test conversions. Use Daily Caps: Prevent over-budgeting by setting limits on conversions per goal.