Prelands
Prelands are intermediate landing pages of an offer that can be used on the UCLIQ platform to improve the quality of
traffic by filtering random or non-targeted visitors, increasing CPM metrics and the quality of conversions for the
advertiser.
In some cases, such as adult or gambling content, the preland may provide the ability to verify the age of the visitor.
The preland can be multilingual, in which case the language for displaying the preland will be selected according to the
visitor’s browser settings, or the default language will be displayed if there is no such language in the translations
of the preland.
The preland is displayed before traffic is redirected to the advertiser’s offer. If the visitor closes the pre-land
before clicking the button or otherwise confirming the transition to the offer (javascript event), the click is not
counted in the statistics, only the hit.
The Prelands section is responsible for working with offer prelands.
There are two types of prelands at Ucliq:
- Direct prelads
- The Prelands section is responsible for working with offer prelands.
- Smart prelands