An offer in UCLIQ represents a specific marketing opportunity provided by an advertiser. Offers are linked to advertiser accounts and are set up with targeting options, payout models, and restrictions to match specific traffic needs.

Key Features of Offers in UCLIQ

Targeted Traffic: Offers are customizable to accept only specific traffic types (e.g., based on geography, device type, or audience demographics). This helps in directing high-quality, relevant traffic to each campaign.

Publisher Control: Offers can be managed to control publisher access. They can be made available to all publishers, accessible only upon request, or kept private. This ensures that the offer is only promoted by approved or relevant publishers, maximizing campaign efficiency.

Payout Structures: Offers come with flexible payout options. UCLIQ allows various payout modes, such as fixed or ratio-based payouts, with custom rates for specific publishers. This flexibility helps in optimizing returns for both advertisers and publishers.

Traffic Filtering: UCLIQ enables the use of pre-landing pages (prelands) as a filter mechanism before traffic reaches the main offer page. Prelands can screen for traffic quality, verify user details, and improve conversion rates.

Smart Routing and Fallbacks: When an offer cannot accept traffic due to certain restrictions, UCLIQ can redirect this traffic to fallback offers or smart links. This ensures no traffic is lost, even if the original offer is temporarily unavailable.