Targeting settings
Targeting in UCLIQ offers is a flexible and powerful feature that allows precise control over which traffic reaches your
offer, ensuring only relevant users see it. Proper targeting enhances conversion rates and minimizes irrelevant traffic
by directing users based on geography, device, traffic type, and more.
Geographical Targeting
- Location Settings: You can specify exact regions or countries where the offer is available. By setting geographic
targets, traffic from non-specified regions is automatically redirected to a fallback link.
- Fallback Redirection: If traffic doesn’t meet geographic requirements, it’s redirected. This feature helps optimize
user experience by rerouting non-relevant traffic, preventing ineffective views or clicks.
Example Use: A U.S.-based offer can restrict visibility to U.S. visitors only, ensuring marketing relevance.
Traffic Types
- Allowed Traffic Types: UCLIQ enables you to select permissible traffic types for each offer. Options include:
- Display Traffic: Ads shown on websites and apps.
- Email Traffic: Targeting users through email marketing.
- Social Media: Allowing traffic from platforms like Facebook, Instagram, or Twitter.
- By limiting the traffic types, the offer remains in line with the advertiser’s requirements, improving targeting
accuracy and compliance.
Example Use: For offers suited to social media engagement, select Social Media as the traffic type, excluding others.
Device and Platform Targeting
- Device Targeting: Specify acceptable device types, such as mobile, desktop, or tablet. You can further narrow
targeting by platform, like Android, iOS, Windows, or Mac.
- Platform Restrictions: By defining platform and device preferences, the offer appears only on compatible devices,
optimizing the user experience and conversion potential.
Example Use: A mobile app offer might restrict traffic to mobile devices with iOS or Android as the platform.
Visitor Connection Type
- Connection Type Targeting: Choose between different internet connection types, such as Wi-Fi or mobile data. This
setting allows tailoring the offer to users based on their connection, which can be useful for optimizing loading
speeds or ensuring compatibility with data-intensive content.
Example Use: Streaming offers may prioritize Wi-Fi connections to ensure better performance.
Bot Handling and Redirect Options
- Bot Return URL: UCLIQ allows you to set a separate URL for bots or crawler traffic, directing them away from the
main offer page. This minimizes fraud and ensures that only genuine user interactions reach the offer.
- Redirect Type Options:
- JavaScript Redirect: A client-side redirect option.
- HTTP Redirect: A server-side redirect for faster routing.
- System Redirect: Use UCLIQ’s default system settings for redirects.
Example Use: Redirecting bots to a placeholder URL prevents them from interfering with offer performance analytics.
Fallback Settings
- Manual Fallback: Enter a custom fallback URL to redirect unqualified traffic.
- System Fallback: Use the system default link for unmatched traffic.
- Smart Fallback: For smart link users, unsuitable traffic can be dynamically redirected to alternative offers with
compatible targeting.
Example Use: Set up a fallback URL for traffic that doesn’t meet targeting criteria, ensuring non-relevant traffic
doesn’t reach the offer.
Smart Routing Tags and Preland Selection
- Smart Routing Tags: Use tags to narrow offer visibility, controlling which publishers can access specific offers
based on predefined criteria.
- Prelands: Pre-landing pages filter traffic before reaching the main offer. Options include:
- Direct Prelands: Use existing pre-landing pages that can either be exclusive to an offer or shared across
offers.
- Smart Prelands: When smart routing is enabled, prelands are automatically selected based on offer category,
locale, and past performance KPIs.
- Preland Locale: Multi-language prelands adjust based on a user’s browser settings or default language, making the
user experience more accessible and engaging.
Example Use: For international offers, set smart prelands with localized versions based on user region and browser
language, improving conversion potential.
Best Practices for Targeting Setup
- Define Specific Geos and Devices: Limit the offer’s visibility to precise locations and compatible devices for
optimal targeting.
- Regularly Review Targeting Rules: Adjust targeting based on analytics to refine audience reach and enhance
performance.
- Utilize Prelands for High-Volume Offers: Prelands help pre-filter traffic, improving conversion rates and user
quality.
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