Goals in UCLIQ are specific conversion types or actions you want to track and pay publishers for. They allow you to differentiate between multiple conversion events within a single offer, such as leads, sales, or specific user actions.
Key Features of Goals
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Fixed Payments: Assign a fixed payout for each goal.
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Ratio Payments: Set a percentage-based payout of the advertiser's revenue.
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Daily Caps: Limit the number of conversions for a goal within 24 hours.
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Custom Payouts: Configure unique payouts based on publisher, country, or device.
Example Use Case: You may want to pay a publisher a fixed amount for each lead but a percentage of revenue for each sale. Goals help manage these scenarios seamlessly.