Home Payouts Understanding Goals

Understanding Goals

Last updated on Aug 15, 2025

In performance marketing, Goals are critical for tracking conversions based on predefined actions, such as a user signing up, completing a purchase, or filling out a form. UCLIQ allows advertisers and publishers to set up custom goals to track the specific conversions they care about, ensuring that campaign performance is aligned with business objectives.

What Are Goals?

A Goal in UCLIQ is a target action that you want to track and reward within your campaigns. For example:

  • Goal 1: User makes a purchase.

  • Goal 2: User submits a lead form.

  • Goal 3: User signs up for a newsletter.

Each goal is associated with a conversion event, such as a sale, form submission, or registration. When a user completes a goal, UCLIQ will track the conversion and attribute it to the correct publisher or traffic source.

How Goals Work in UCLIQ

To set up a goal, navigate to the Offers > Specific Offer > Goals&Rates tab and click "Add" button

  1. Define Goal Details When creating a new goal, you'll need to define:

    • Goal Name: This should describe the action you want to track (e.g., "Purchase Completed," "Lead Submitted").

    • Goal Type: Select whether the goal is a single action (one conversion per user) or multi-action (multiple conversions allowed for each user).

    • Conversion Value: Set the value of the goal, which might represent the revenue, commission, or point system associated with the conversion.

    • Currency: Choose the currency in which the goal is rewarded (e.g., USD, EUR).

    Screenshot suggestion: Add a screenshot of the Goal Creation Form with labels on the Goal Name, Goal Type, and Conversion Value fields.

  2. Set Payout Models for Goals You can configure the payout type for each goal:

    • Fixed Payout: A set amount is paid per conversion.

    • Cumulative Payout: The payout increases as the number of conversions increases (e.g., tiered pricing based on volume).

    • Percentage-Based Payout: Pay a percentage of the total revenue or sale value for each conversion.

    Screenshot suggestion: Show a screenshot of the Payout Model dropdown options (Fixed, Cumulative, Percentage) with a visual explanation.

  3. Define Goal Rules You can set additional rules for how goals are tracked, such as:

    • Geo-Targeting: Only track conversions from specific countries or regions.

    • Device Type: Set goals based on whether the conversion comes from mobile, desktop, or tablet.

    • Traffic Source: Restrict the goal to certain traffic sources, like paid ads or organic traffic.

    Screenshot suggestion: Include a screenshot showing the Advanced Goal Rules section with options for Geo-Targeting and Device Type.

How to Monitor and Optimize Goals

  1. Track Goal Performance After setting up goals, you can monitor their performance through the Reports section in the Manager Portal. Here, you can see:

    • Total Conversions: How many users completed the goal.

    • Conversion Rate: The percentage of users who completed the goal compared to the total number of users.

    • Revenue or Commission: The total value generated by completed goals.

    Screenshot suggestion: Add a screenshot of the Reports > Goals Performance page showing the breakdown of conversions, revenue, and conversion rates.

  2. Optimize Campaigns Based on Goal Data Use the performance data to adjust your campaigns:

    • A/B Testing: Test different landing pages or creatives to see which generates the highest number of conversions.

    • Traffic Segmentation: Use the geo-targeting and device-type goal data to optimize traffic sources and allocate more budget to the best-performing areas.

    Screenshot suggestion: Include a screenshot showing an example of an A/B Test setup based on different goal types (e.g., purchase vs. lead submission).

Best Practices for Using Goals

  • Be Specific: The more specific the goal, the easier it will be to measure success. For example, set separate goals for "Completed Sign-Up" vs. "Completed Purchase" to get accurate tracking.

  • Align Goals with Business Objectives: Ensure your goals match the actions that matter most to your business, like increasing sign-ups, purchases, or leads.

  • Use Multiple Goals: Create multiple goals for different parts of the user journey. For example, you could have a goal for a sign-up and a separate goal for a final purchase to track user engagement through the sales funnel.