UCLIQ provides several payout types to meet the needs of different types of campaigns. The two main categories are Ratio Payouts and Fixed Payouts, with additional customization options for both.
Ratio Payout Type
The Ratio Payout Type is widely used in CPA (Cost Per Action) networks, where a publisher receives a percentage of the revenue generated by a conversion. This allows for flexible compensation based on the value of conversions.
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Use Publisher’s Ratio: When enabled, the publisher’s payout ratio (set in their profile) is used to determine the payout.
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Default Payout Rate: A fixed percentage of the advertiser’s conversion value. This option is used when the publisher’s payout ratio isn’t specified.
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Custom Payout Rates: This allows you to configure individual payout rates for specific traffic sources, such as country, device, or traffic type.
Fixed Payout Type
With Fixed Payouts, publishers are paid a set amount for each conversion, regardless of the sale or lead size.
Cumulative:
The cumulative payout model allows smaller conversions to accumulate until a larger, fixed payout threshold is met.
