Rates in UCLIQ define how much publishers are paid for conversions. These rates can be standard or customized based on traffic attributes such as geography, device type, or publisher.
Types of Payout Rates
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Default Rates: General payout rates for all publishers.
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Custom Rates: Specific payout rules for individual publishers or traffic conditions.
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Fixed Payouts: Set a static amount per conversion.
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Ratio Payouts: Pay a percentage of the advertiser's revenue.
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Cumulative Payments: Aggregate smaller conversions into a larger payout.