Smart Routing helps you optimize traffic by automatically directing it to the best-performing offers based on traffic attributes and performance metrics. This is a must-use tool for campaigns with multiple offers in the same category.
Smart Routing automatically selects the best offer for incoming traffic using:
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Geo targeting so it matches traffic to country-specific offers.
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Device targeting helps to route traffic based on device type.
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Performance metrics using data (e.g., conversions, CTR) to prioritize offers.
How to Enable Smart Routing
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Go to the Offers section.
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Select the offer you want to optimize.
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Toggle Smart Routing to enable it.
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Assign Smart Routing Tags to help categorize traffic.
Setting Traffic Rules
Custom traffic rules allow you to control where traffic goes.
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Go to Offers > Smartlinks.
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Add rules based on publisher, geography, or device.
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Assign offers to match these conditions.
Using Prelands
Prelanders filter traffic before redirecting it to offers.
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Enable Smart Preland Mode in the offer settings.
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Upload or select prelanders from Offers > Prelanders.
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Use tags to group prelanders for specific traffic.
Fallback Options
Handle unmatched traffic with fallback settings:
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Custom URL redirects traffic to a specific URL.
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Smartlink redirect sends traffic to other offers in a Smartlink.
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Default redirect uses system-level fallback.
Tips
Assign clear tags for easy routing.
Regularly review reports to fine-tune traffic rules.
Always set a fallback to catch unqualified traffic.