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Publisher Postback

Last updated on Dec 20, 2024

How to Set Up a Publisher Postback in UCLIQ

Setting up a publisher postback in UCLIQ is essential for tracking conversions and ensuring smooth communication between your platform and the publisher's system. Postbacks allow publishers to receive real-time notifications about conversions, making performance tracking more efficient.

Here’s a simple guide to help you configure publisher postbacks:

What is a Publisher Postback?

A publisher postback is a URL provided by the publisher to receive conversion data directly from UCLIQ. When a conversion happens, UCLIQ sends a notification to this URL with all relevant details (e.g., click ID, payout amount, etc.).

Step-by-Step Guide to Configuring Publisher Postbacks

Step 1: Log in to the Manager Portal

Access the UCLIQ Manager Portal with your administrator credentials.

Step 2: Navigate to the Publisher Settings

  • Go to the Publishers section in the dashboard.

  • Select the specific publisher for whom you want to configure a postback.

Step 3: Open Postback Settings

  • Inside the publisher’s profile, locate the Postback Settings or Tracking Settings tab.

  • Click on Add Postback to start configuring the URL.

Step 4: Enter the Publisher’s Postback URL

Ask the publisher to provide their postback URL. The URL usually includes placeholders for dynamic parameters like:

  • {click_id}: To track which click led to the conversion.

  • {payout}: To include the payout value.

  • {offer_id}: To reference the specific offer.

Example of a typical postback URL:


https://publisherdomain.com/postback?click_id={click_id}&payout={payout}&offer_id={offer_id}

Step 5: Map Parameters

  • Replace placeholders with UCLIQ’s dynamic tokens:

    • click_id → {click_id}

    • payout → {payout_value}

    • offer_id → {offer_id}

  • Ensure all required parameters match the publisher’s specifications.

Step 6: Save the Postback

Once you’ve entered the postback URL and mapped the parameters:

  • Click Save to finalize the configuration.

Step 7: Test the Postback

  • Perform a test conversion to ensure the postback works as expected.

  • Verify with the publisher that they are receiving the correct data.

Tips for Configuring Publisher Postbacks

  1. Communicate with the Publisher: Confirm the required parameters and URL format with the publisher to avoid setup errors.

  2. Test Thoroughly: Always test postbacks before activating live campaigns to ensure data accuracy.

  3. Use Secure URLs: Encourage publishers to use HTTPS URLs for secure data transmission.

  4. Monitor Performance: Regularly check postback logs to ensure there are no failed notifications.

Benefits of Postbacks

  • Real-Time Tracking: Publishers receive immediate updates about conversions, allowing them to optimize their campaigns.

  • Accuracy: Postbacks reduce the risk of discrepancies in conversion reporting.

  • Automation: Saves time by automating the data-sharing process between UCLIQ and publishers.

With this setup, your publishers will have the data they need to track and optimize their performance, improving overall campaign results. For additional help, reach out to UCLIQ support or your account manager.