Home Antifraud Introduction to Anti-Fraud

Introduction to Anti-Fraud

Last updated on Jan 03, 2025

Fraud prevention is a cornerstone of effective performance marketing. UCLIQ's anti-fraud module is designed to protect your business from malicious activities, ensuring accurate attribution and maintaining trust with your partners. Below, we break down the anti-fraud capabilities of UCLIQ into key sections to help you navigate its features effectively.

The UCLIQ anti-fraud module combines real-time analysis, detection, and prevention tools to safeguard your platform from fraudulent activities. By leveraging a bespoke pattern-matching risk scoring engine, it provides reliable detection of anomalies in traffic, clicks, and conversions. Key capabilities include:

  • Conversion Scoring: Assigns risk scores to each conversion based on multiple parameters.

  • Cloaking and Bot Handling: Detects and prevents unwanted traffic from bots and cloaking attempts.

  • Real-Time Click-Anti-Fraud Rules: Flags suspicious clicks in real-time to minimize exposure.