Fraud prevention is a cornerstone of effective performance marketing. UCLIQ's anti-fraud module is designed to protect your business from malicious activities, ensuring accurate attribution and maintaining trust with your partners. Below, we break down the anti-fraud capabilities of UCLIQ into key sections to help you navigate its features effectively.
The UCLIQ anti-fraud module combines real-time analysis, detection, and prevention tools to safeguard your platform from fraudulent activities. By leveraging a bespoke pattern-matching risk scoring engine, it provides reliable detection of anomalies in traffic, clicks, and conversions. Key capabilities include:
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Conversion Scoring: Assigns risk scores to each conversion based on multiple parameters.
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Cloaking and Bot Handling: Detects and prevents unwanted traffic from bots and cloaking attempts.
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Real-Time Click-Anti-Fraud Rules: Flags suspicious clicks in real-time to minimize exposure.