Conversion Scoring and Auto-Hold Rules
One of the most critical components of the UCLIQ anti-fraud system is Conversion Scoring. This feature assigns a risk
score to every conversion based on a variety of parameters and allows you to take immediate action on potentially
fraudulent activities. In this guide, we’ll explore how Conversion Scoring works and how to implement Auto-Hold Rulesto
enhance fraud prevention.
What is Conversion Scoring?
Conversion Scoring in UCLIQ evaluates each conversion against a set of predefined criteria to determine its legitimacy.
It assigns a risk score based on attributes such as:
- Source IP: Verifies if the IP address belongs to a known risky range or proxy.
- Geolocation: Checks if the conversion comes from expected regions.
- Device Information: Identifies patterns from unusual or outdated devices.
- Traffic History: Compares current behavior with historical patterns.
- Behavioral Flags: Looks for suspicious behaviors, such as repetitive clicks from the same IP or unusually high
conversion rates.
The risk score is then used to categorize conversions into safe, suspicious, or fraudulent.
Setting Up Auto-Hold Rules
The Auto-Hold feature automatically holds payouts for conversions that exceed a certain risk score. This prevents
fraudulent transactions from being processed without review.
Steps to Configure Auto-Hold Rules:
1. Access Anti-Fraud Settings:
Log in to the UCLIQ Manager Portal.
Navigate to the Settings section and select Anti-Fraud.
2. Define Risk Score Thresholds:
Determine the risk score at which conversions should be flagged for review.
Example: Set a threshold of 80 for high-risk conversions to trigger Auto-Hold.
3. Enable Auto-Hold:
Toggle the Auto-Hold option to “ON.”
Assign the threshold score in the corresponding field.
4. Customize Processing Rules:
Specify additional parameters to refine detection, such as targeting only certain geolocations or publishers.
Optionally, enable notifications for flagged conversions.
5. Save Changes:
Click Save to apply the Auto-Hold rules.
Monitoring and Managing Held Conversions
Once Auto-Hold is enabled, all flagged conversions will appear in the Held Conversions tab. Here’s how you can manage
them:
1. Review Held Conversions:
Open the Held Conversions tab in the Manager Portal.
Examine detailed logs, including IP, geolocation, and traffic source.
2. Approve or Reject:
If the conversion is deemed legitimate, approve it for payout.
If fraudulent activity is confirmed, reject the conversion. Rejected conversions will not impact your budget.
3. Adjust Risk Thresholds:
If too many false positives occur, lower the sensitivity by increasing the risk threshold.
Best Practices for Conversion Scoring
1. Regularly Monitor Trends:
Review flagged conversions periodically to identify recurring patterns.
2. Optimize Scoring Criteria:
Tailor the parameters to your specific traffic sources and campaigns for greater accuracy.
3. Communicate with Publishers:
Inform publishers about flagged conversions and collaborate to improve traffic quality.
Benefits of Conversion Scoring
- Enhanced Fraud Detection: Identify and mitigate fraudulent activities before they affect your payouts.
- Improved Campaign Accuracy: Ensure only legitimate conversions are attributed and paid.
- Scalability: Automatically adapt to large-scale operations without manual oversight.