Smartlinks are tracking links powered by a machine learning system that directs traffic to one or more offers within the same category. The system uses intelligent traffic routing to choose the best offer based on factors like traffic type, geographic location, publisher, restrictions, previous behavior, and daily limits.
Smartlinks and smart traffic routing are available to UCLIQ customers with a plan that supports smart routing.
Before you can create a smartlink, make sure you’ve created a few offers and set categories. Smartlinks will not work without active offers in the selected category.
Smart traffic routing allows you to assign specific traffic to a chosen offer based on the publisher (either directly or through tags), devices, and geographic locations. This ensures that traffic is sent to the right offer.
By default, smartlinks use the ratio payment mode, meaning the publisher will receive a percentage of the conversion from the advertiser. This percentage is based on the publisher’s settings, similar to how the publisher’s percentage is set for offers.
You can also set up individual payments in cumulative mode, depending on specific targeting parameters. For this mode, a smartlink budget is used to manage publisher payments and to make subsidized payments. More details about budgets can be found in the Offer sections.
