Smartlinks are tracking links powered by a machine learning system that directs traffic to one or more offers within the same category. The system uses intelligent traffic routing to choose the best offer based on factors like traffic type, geographic location, publisher, restrictions, previous behavior, and daily limits.
Smartlinks and smart traffic routing are available to UCLIQ customers with a plan that supports smart routing. Essentially it provides a single tracking link for a group of offers of similar thematic, assigned the same Category. Offer selection is done by Smart Routing Machine-Learning algorithm, based on conversion metrics, targeting, cap availability, blacklists and other traffic management parameters, including custom tag-based routing.
Before you can create a smartlink, make sure you’ve created a few offers and set categories. Smartlinks will not work without active offers in the selected category.
By default, smartlink use the ratio payment mode, meaning the publisher will receive a percentage of the conversion from the advertiser. This percentage is based on the publisher’s settings, similar to how the publisher’s percentage is set for offers.
You can also set up individual payments in cumulative mode, depending on specific targeting parameters. For this mode, a smartlink budget is used to manage publisher payments and to make subsidized payments. More details about budgets can be found in the Offer sections.
