Smartlink

About Smartlink

Smartlinks are tracking links powered by a machine learning system that directs traffic to one or more offers within the same category. The system uses intelligent traffic routing to choose the best offer based on factors like traffic type, geographic location, publisher, restrictions, previous behavior, and daily limits. Smartlinks and smart traffic routing are available to UCLIQ customers with a plan that supports smart routing. Essentially it provides a single tracking link for a group of offers of similar thematic, assigned the same Category. Offer selection is done by Smart Routing Machine-Learning algorithm, based on conversion metrics, targeting, cap availability, blacklists and other traffic management parameters, including custom tag-based routing. Before you can create a smartlink, make sure you’ve created a few offers and set categories. Smartlinks will not work without active offers in the selected category. By default, smartlink use the ratio payment mode, meaning the publisher will receive a percentage of the conversion from the advertiser. This percentage is based on the publisher’s settings, similar to how the publisher’s percentage is set for offers. You can also set up individual payments in cumulative mode, depending on specific targeting parameters. For this mode, a smartlink budget is used to manage publisher payments and to make subsidized payments. More details about budgets can be found in the Offer sections.

Create a Smartlink

To create a smartlink, go to the Offers > Smartlinks click +New smartlink to start the creation process. Fill out the form with the following details: Name: Choose a name for your smartlink. Category: Select a category that matches the offers you want to include (main or additional). Payout model: Choose the payment model for the offers. Traffic types: Specify the types of traffic from the publisher. Bot return URL: Provide the link to redirect bots. Budget: Set a budget for the smartlink (you can choose an existing budget or create a new one). Fallback URL: Add a backup link for traffic that doesn't match the targeting or if no offer is selected. Back button URL: Specify the link that will be used when the Back button is clicked on the prelander. Status: Set the smartlink’s status. You can choose: Disabled: Not active. - Private: Only visible to specific publishers. - Public: Visible to everyone. - Requested/On-request: Visible upon request and needs manager approval. Description: Add a brief description of the smartlink. Once the form is completed, the smartlink is ready to be created.

Configuring Smartlink

To configure or edit a smartlink, click on its card in the Smartlinks section. This will open a screen with the following sections: - Overview - Statistics - Custom traffic rules - Custom payout rates Overview section In this section, you can configure the main aspects of the smartlink. In addition to the parameters you set when creating the smartlink, there are a few more settings: Redirect type: Choose how traffic is redirected: - Default: Uses the system’s default mode. - HTTP: Redirects through HTTP headers (useful for media buying platforms and when bots check links). - Javascript: Redirects using JavaScript (blocks bots and crawlers). Suppress conversions: You can disable conversions that are below a specific amount. If enabled, postbacks with a value lower than the set amount won’t be processed. Exit popunder: This option allows you to handle the prelander closing event. Statistics section This section shows a basic report on how the smartlink is performing with some standard time periods to choose from. If you need more detailed information, click the Report link to open a full report filtered by the selected smartlink in a new browser tab. Custom traffic rules section Here, you can set up rules for sending traffic to specific offers based on certain conditions, such as: - Publisher - Publisher tag - Geography - Selectable offer - Devices If the incoming traffic matches the rule, it will be directed to the specified offer. This is useful for situations where certain publishers bring traffic from a specific region that may not be suitable for the general offers. However, it’s recommended to use smart routing tags for more precise control over traffic. Custom payout rules section You can set up individual fixed payments in cumulative mode for traffic that matches specific rules. When the traffic matches, a fixed payment will be applied at the time of conversion. The rules can be based on: Publisher: Choose which publishers will receive the payment. Geo: Select the countries for which the payment will apply. Devices: Set the payment based on the type of device. Rate: Define the cumulative payment amount (required field). Status: Set the payment status.

Setting up Offer Selection in Smartlink

Besides choosing a category in your smartlink—which automatically selects all offers with that category as main or additional (provided the offer is active and smart routing is on)—you can further customize offer selection for specific publishers using smart routing tags. To use this feature, you need to set three types of tags: - Publisher tag: The publisher must have a matching tag for this selection group. - Advertiser account tag: The advertiser’s account should include a tag that corresponds to this group of publishers. - Offer smart routing tag: Every offer in a smartlink (that fits the chosen category, is active, and has smart routing enabled) needs one or more tags. These tags determine which groups of publishers the offer is available to. The system works like this: If no advertiser account tag is specified, then every offer from that advertiser can be selected by any publisher. If a tag is set, only publishers with at least one matching advertiser tag can select the offer. Additionally, when offer smart routing tags are applied, the system further refines the selection by ensuring that at least one of the offer’s smart routing tags matches a tag on the publisher’s side.