The publisher report gives you a detailed view of how your publishers are performing.
Data fields:
-
Events
Date: the date or time when the event occurred
Hits: the number of impressions (clicks on publishers' tracking links)
uHits: unique impressions within a session using cookies
Clicks: the total number of clicks on the link that led to a visit to the offer page
uClicks: unique transitions (clicks) within a session using cookies
Leads: the number of leads received (CPL conversions, including all conversions with $0.00 amount)
Conv.: the number of sales events, such as CPS, CPC, etc., by conversion date
-
KPI indicators
CR (Click Rate): the average number of clicks per conversion
pEPC: the average income for unique clicks paid to publishers
EPC2: the average income for each click
EPM2: the average earnings per 1000 impressions
Financial indicators:
- Net: publisher’s income, calculated as all conversions minus declines and adjustments
Notes:
Hits and Clicks are counted based on when the event occurred.
Conversions, EPC2, and EPM2 are calculated based on completed conversions (the number of conversions will be added to the total for the day or hour they occurred).