The KPI report provides detailed information on your company’s performance.
Data fields:
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Events
Date: the date or time when the event occurred
Hits: the number of impressions (clicks on publishers' tracking links)
Clicks: the total number of clicks on the link that led to a visit to the offer page
Conv.: the number of sales events that occurred, such as CPS, CPC, etc., by conversion date
Decl.: the number of declined conversions
Adj.: the number of adjustments, such as cancellation of a decline, arbitrary conversion, which can be either positive or negative
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KPI indicators
EPC2: the average income for each click
EPM2: the average earnings per 1000 impressions
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Financial indicators
Sales: the total amount of sales received from postbacks (only conversions, excluding declines and adjustments)
Decl.: the total amount of declined conversions
Adj.: the total amount of adjusted conversion amounts, such as cancellation of deviation or arbitrary conversion, which can be both positive or negative
Notes:
Hits and Clicks are counted based on when the event occurred.
Conversions, EPC2, and EPM2 are calculated based on completed conversions (meaning the number of conversions is added to the total on the date or hour they occurred).