The revenue & goals report provides financial data on the main performance indicators of your company, along with the goals used in postbacks.
Data fields:
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Events
Date: the date or time when the event occurred
Conv.: the number of sales events that happened, such as CPS, CPC, etc., by conversion date
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Financial indicators
Sales: the total amount of sales received from postbacks (only conversions, excluding declines and adjustments)
Decl.: the amount of declined conversions, depending on their origin
Adj.: the amount of adjustments, such as cancellation of declines or arbitrary conversions, which can be either positive or negative
Net: publisher’s income, calculated as: all conversions minus rejected conversions and adjustments
Fees: the commission received by the company from conversions (all conversions, including referral commissions, minus total payouts to publishers)
Refer.: the total amount of referral commissions generated for payment
Net fees: the net amount of commissions, minus the referral commissions
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KPI indicators
ROI%: the profit from the cost of investment
This report also shows how goals perform in postbacks, and you can group data by goals to analyze their effectiveness.
You can use up to three levels of aggregation in any order to analyze the data in more detail. Goals can also be used in filters to narrow down the data selection.
Notes:
Conversions are counted as completed conversions (the number of conversions will be added to the total on the date or hour they occurred).