To enable pixel tracking for your offer, follow the steps below. This setup allows the tracking platform to capture conversions through a browser-based pixel when server-to-server (S2S) postbacks aren’t available.
Create an Offer and Define Goals
Start by creating a new offer in your tracking platform as you normally would and as it’s described here:
Enter the advertiser’s offer URL and define one or more conversion goals (e.g., lead, sale, signup) that you’d like to track for this offer.
Choose a Tracking DomainIn the General settings of the offer:
Select the tracking domain that will be used for all tracking links and pixel requests related to this offer. This domain must remain consistent to ensure that cookies can be read correctly when the pixel fires.
For example, choose: https://www.mytracking.com
Important: For pixel tracking to work properly, all publisher tracking links and the pixel request must use the same domain.
Share the Tracking Pixel with the Advertiser
Provide the advertiser with the following base pixel URL to place on their Thank You or order confirmation page:
HTML
https://www.mytracking.com/pb/pixel.jpg
The advertiser can include this pixel as either an image tag or a script tag. Both methods will trigger the browser to send a request to the tracking platform, carrying the tracking cookie.
Example – Using tag:
HTML
<img src="https://www.mytracking.com/pb/pixel.jpg" width="1" height="1"
style="display:none;" />
Example – Using tag:
HTML
<script src="https://www.mytracking.com/pb/pixel.jpg"></script>
Add Parameters to Track Conversion Details
Just like with S2S postbacks, you can add parameters to track more details—such as goal name, conversion amount, and currency.
Example with parameters:
https://www.mytracking.com/pb/pixel.jpg?goal=PIXEL&sum=10¤cy=USD
When used inside an image or script tag, this link will trigger a conversion for:
-
Goal: PIXEL
-
Amount: 10
-
Currency: USD
-
Embedded in an tag:
HTML
<img
src="https://www.mytracking.com/pb/pixel.jpg?goal=PIXEL&sum=10¤cy=
USD" width="1" height="1" style="display:none;" />
Embedded in a tag:
HTML
<script
src="https://www.mytracking.com/pb/pixel.jpg?goal=PIXEL&sum=10¤cy=
USD"></script>
💡 Note: The only parameter you should not include in pixel tracking is click_id, since that’s automatically linked via the cookie set during the