The Reports section of UCLIQ's Analytics dashboard provides comprehensive statistical data about your ad campaigns, publishers, and traffic performance. Access the full suite of reports by navigating to Analytics > Reports.
Available Report Types
Each report type offers a different lens through which to view your campaign data:
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Summary — Displays key performance indicators (KPIs) aggregated over the selected time period. Provides a high-level overview of all traffic.
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Publisher — Shows statistics for each publisher, mirroring the data shown in the publisher panel. Useful for identifying top-performing or under-performing partners.
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Traffic — Provides detailed traffic reports broken down by various dimensions.
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KPI — Offers deep-dive statistics on key performance indicators such as CTR, CPC, and conversion rates.
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Revenue and Goals — Shows profit metrics and goal-related statistics, helping you track ROI against targets.
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Goal Performance — Calculates alternative performance indicators, giving you flexibility in how you measure success.
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Multicurrency - gives you a breakdown of conversion flows in separate currencies used by advertisers
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Income - specific version of Multicurrency report, generating income statements for your Company
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Expense - a report outlining expenses of your Company as represented by payouts to Publishers
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Consolidated — Compares conversions from advertisers with payments to publishers, providing a unified view of the funnel.
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Geo Coverage — Breaks down traffic statistics by geography, helping you understand regional performance.
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Trends — Compares publisher statistics over time, allowing you to spot trends and anomalies.