Targeting lets you control exactly which traffic reaches your offer. Proper targeting improves conversion rates and minimizes irrelevant traffic.
Geographical targeting
Specify the countries where the offer is available. Traffic from outside the target countries is automatically redirected to a fallback link.
Optionally, you can enable location targeting per country for deeper granularity. When enabled, you can select specific regions or cities within that country, narrowing traffic to a precise geographic area.
Example: A US-based offer can restrict visibility to US visitors only. With location targeting enabled, you could further limit it to California or Los Angeles.
Device and platform targeting
This is the most important targeting type for offers. It lets you choose which devices can see the offer — desktop, mobile/tablet — and further narrow by platform (vendor and OS).
Platform options include Apple iOS, Android, Windows, Mac, and others. High-paying offers are often restricted to specific premium platforms, for example iPhone-only or Mac-only offers.
Example: A mobile app offer can restrict traffic to mobile devices with iOS or Android. A high-value offer might target only Apple iPhone users on iOS.
Traffic types
Select which traffic sources are allowed, for example:
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Display — ads shown on websites and apps
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Email — traffic from email marketing
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Social media — traffic from Facebook, Instagram, Twitter, etc.
Example: For offers suited to social media, select Social media and exclude other types. Publisher will only be able to launch a campaign for the offers with a matching traffic type (self-declarative).
Connection type
Choose supported connection types, for example Wi-Fi and mobile data. Useful for data-intensive offers like streaming that perform better on Wi-Fi. Helps to prevent bot traffic coming from data centers and corporate lans.
Best practices for targeting setup
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Define specific geos and devices — limit the offer's visibility to precise locations and compatible devices for optimal targeting.
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Regularly review targeting rules — adjust targeting based on analytics to refine audience reach and enhance performance.
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Utilize prelands for high-volume offers — prelands help pre-filter traffic, improving conversion rates and user quality.