Manager-Offers

About Offers

An offer in UCLIQ represents a specific marketing opportunity provided by an advertiser. Offers are linked to advertiser accounts and are set up with targeting options, payout models, and restrictions to match specific traffic needs. Advertiser accounts Each offer belongs to an advertiser account. An advertiser account groups multiple offers under one external advertiser — the company you have a partnership with. You manage advertiser accounts in Offers → Advertisers. Offer types Direct — a standard offer that sends traffic directly to the advertiser's landing page. The most common type. API — used with smartlinks or funnels. The system searches across multiple brokers for a suitable landing page, sends preland data, receives a landing URL, and routes the traffic there. API offers work as a bridge between your preland and external offer sources. Google Ads / Microsoft Ads — advertising offers with parallel tracking. These generate special links for use in Google Ads and Microsoft Ads advertising accounts. Publishers run ads in their ad accounts, and traffic is tracked through UCLIQ. Availability Offers have three access levels: Public — visible to all publishers. Publishers can create campaigns and start sending traffic without manager involvement. On Request — publishers can see the offer but need manager approval to access it. The publisher requests access, and the manager approves or denies. Private — hidden from the publisher list. Only managers can create campaigns and assign them to specific publishers. Tabs Offers — main listing. Columns: Offer (#ID, name, external ID), Type (Direct / API / Google Ads), Category, Targeting, Main goal, Volume for 7d. Campaigns — campaigns attached to offers. Columns: Publisher, Offer, Offer type, Targeting, Campaign key, Domain, Status, Date, Actions. Imports — bulk import of offers from external platforms. Columns: Offer, Details, Log, Date, Status. Supports creating new offers and updating previously imported ones. Requires a configured integration. Controls - Search — find offers by name, ID, or external ID - New offer — create a new offer - Launch campaign — quickly launch a campaign from a selected offer - Export — download the offer list - Refresh — reload data - Reset — clear all filters - Filters — advanced filter panel The table shows 15 entries per page with pagination. Creating an offer The creation flow has four sections: General — name, advertiser account, currency, category, tracking domain, campaign availability (Available / On Request / Private), fallback URL, redirect type, risk score limit. Targeting — you can set precise rules for which traffic reaches the offer: - Geography — country, region, or city. Traffic outside the target is redirected to a fallback. - Device — mobile, desktop, or tablet. - Platform / OS — Android, iOS, Windows, Mac, and others. - Traffic types — display, email, social media, and more. - Connection type — Wi-Fi or mobile data. - Bot handling — set a separate redirect URL for bots and crawlers. Link — landing page URL with macros like {click_id} and {publisher_id}. You can also set prelands to filter traffic before it reaches the offer. Goals and Rates — each offer can have multiple goals with individual settings: - Payout model — Ratio (percentage of revenue), Fixed (set amount), or Cumulative (accumulates conversions into a larger payout). - Publisher payout type — Multiple (pay per conversion), First (pay only the first conversion per click), or Disabled. - Daily cap — limit conversions per goal per 24 hours. - Publisher cap — individual conversion limits per publisher. Tags — offers can be tagged for two purposes: - Feature tags — mark specific characteristics of the offer for internal organization. - Smartlink tags — customize how the offer behaves in smartlink routing, affecting which traffic gets directed to this offer.

About offer targeting

Targeting lets you control exactly which traffic reaches your offer. Proper targeting improves conversion rates and minimizes irrelevant traffic. Geographical targeting Specify the countries where the offer is available. Traffic from outside the target countries is automatically redirected to a fallback link. Optionally, you can enable location targeting per country for deeper granularity. When enabled, you can select specific regions or cities within that country, narrowing traffic to a precise geographic area. Example: A US-based offer can restrict visibility to US visitors only. With location targeting enabled, you could further limit it to California or Los Angeles. Device and platform targeting This is the most important targeting type for offers. It lets you choose which devices can see the offer — desktop, mobile/tablet — and further narrow by platform (vendor and OS). Platform options include Apple iOS, Android, Windows, Mac, and others. High-paying offers are often restricted to specific premium platforms, for example iPhone-only or Mac-only offers. Example: A mobile app offer can restrict traffic to mobile devices with iOS or Android. A high-value offer might target only Apple iPhone users on iOS. Traffic types Select which traffic sources are allowed, for example: - Display — ads shown on websites and apps - Email — traffic from email marketing - Social media — traffic from Facebook, Instagram, Twitter, etc. Example: For offers suited to social media, select Social media and exclude other types. Publisher will only be able to launch a campaign for the offers with a matching traffic type (self-declarative). Connection type Choose supported connection types, for example Wi-Fi and mobile data. Useful for data-intensive offers like streaming that perform better on Wi-Fi. Helps to prevent bot traffic coming from data centers and corporate lans. Best practices for targeting setup - Define specific geos and devices — limit the offer's visibility to precise locations and compatible devices for optimal targeting. - Regularly review targeting rules — adjust targeting based on analytics to refine audience reach and enhance performance. - Utilize prelands for high-volume offers — prelands help pre-filter traffic, improving conversion rates and user quality.

Publisher availability and blacklists

About Publisher Availability and Blacklists Offers in UCLIQ have three main modes of availability to publishers that determine how publishers can discover and launch them: - Public (Available) — visible to all publishers. Publishers can create campaigns and start sending traffic without manager involvement. - On Request — publishers can see the offer but need manager approval to access it. - Private — hidden from the publisher list. Only managers can create campaigns and assign them to specific publishers. Availability vs blocking The availability mode only controls whether a publisher can see and launch the offer. It does not control whether a publisher can send traffic to the offer after launch. To restrict traffic after a campaign is running, you use blocking. Blacklist (publisher blocking) By default, any publisher who has launched a campaign for an offer can send traffic to it. If you need to stop a specific publisher from sending traffic — without changing the offer's availability mode — add that publisher to the Blacklist. Once blocked: - All traffic from that publisher to the offer's campaign is redirected to the Fallback URL. - If the offer uses smart routing, traffic is redirected to another compatible offer. - In smartlink campaigns, a blocked offer will not be selected for that publisher. Subsource blacklist A subsource is a sub-publisher identifier passed in the tracking URL (e.g., when an affiliate network or advertising platform operates as a publisher). Blocking a subsource works the same as blocking a publisher, but only blocks traffic with that specific subsource value — other traffic from the same publisher continues normally. Publisher Availability section The Publisher Availability section in an offer shows all active blocks: which publishers and subsources are blocked for this offer, and which offers a publisher can access in exclusive mode. The exclusive list shows publishers who have access to offers from advertiser accounts set to exclusive mode. Smartlink behavior When a publisher is blocked in an offer, that offer will not be selected by smartlinks for that publisher's traffic. This allows precise control over which offers appear in smartlink routing without removing the offer from the smartlink entirely. Best practices - Use availability modes (Public / On Request / Private) to control who can discover and launch an offer. - Use blacklists to control who can send traffic to an already-launched offer. - Use subsource blacklists to block only low-performing or fraudulent sub-publishers without affecting the main publisher's traffic.

About Smartlinks

About Smartlinks Smartlinks are intelligent tracking links powered by a machine learning algorithm that automatically routes traffic to the best-performing offers within the same category. They are the primary traffic distribution mechanism in UCLIQ — most ad campaigns use smartlinks because they automatically optimize to the highest-paying offer without manual intervention. How Smartlinks Work When a visitor clicks a smartlink URL (/s/{key}), the Traffic Delivery System (TDS) processes the request and selects an offer based on the following factors: - Traffic type & Geo-location — ensures traffic matches offer restrictions and target regions - Device & Platform — mobile, desktop, tablet, OS-level targeting - Publisher reputation — some offers are only accessible to high-reputation publishers - Publisher + Subsource — each publisher+subsource combination is treated as a separate stream by the algorithm, allowing per-subsource optimization - Daily caps — offers that reached their 24-hour sliding window limit are excluded - EPC (Earnings Per Click) — the core optimization metric, analyzed by device, country, publisher, subsource, and traffic type The algorithm uses a multi-armed bandit approach (king of the mountain): - 90% of traffic goes to the top-performing offer - 10% goes to random offers for exploration - EPC values are exponential and real-time: for each click EPC decreases, for each conversion it increases - If an offer stops converting, within 10–30 clicks it drops from first place and a new offer takes over - Each publisher+subsource has its own top offer, which can change within minutes Smartlink URL Format Smartlinks use the /s/{key} path. For example: https://track.yourdomain.com/s/your-smartlink-key This URL is what publishers use in their ad campaigns. The TDS resolves it, selects the best offer, and redirects the visitor. Creating a Smartlink Go to Offers → Smartlinks and click New smartlink. Configure: - Name — identify your smartlink - Category — selects all active offers with smart routing enabled in this category - Payout model — payment model for offers - Traffic types — allowed traffic sources - Bot return URL — redirect for bots and crawlers - Budget — spending limit (existing or new budget) - Fallback URL — backup for unmatched traffic - Back button URL — used when Back is clicked on the prelander - Status — Disabled, Private, Public, or On Request - Description — notes for internal use Configuring a Smartlink Click a smartlink card to open its configuration: Overview - Redirect type — Default, HTTP (for media buying platforms), or JavaScript (blocks bots) - Suppress conversions — filter out postbacks below a minimum amount - Exit popunder — handle prelander close events Statistics Basic performance report with standard periods. Click Report for the full analytics view filtered by this smartlink. Custom Traffic Rules Route specific traffic to specific offers based on publisher, publisher tag, geography, offer, or devices. When traffic matches a rule, it goes to the specified offer regardless of what the AI would choose. For more precise control, use smart routing tags instead. Custom Payout Rules Set fixed cumulative-mode payments for traffic matching rules by publisher, geo, device, and rate. Smart Routing Tags Tags provide precise control over which offers a publisher can access through a smartlink. Three tag types work together: - Publisher tag — assigned to the publisher. Must match for offer access. - Advertiser account tag — set on the advertiser account. If specified, only publishers with matching tags can access offers from that advertiser. - Offer smart routing tag — set on each offer. Determines which publisher groups can access this offer. If no advertiser account tag is specified, all offers from that advertiser are available to any publisher. When offer tags are applied, at least one must match a publisher tag for the offer to be selected. Use case: Create separate traffic streams — route high-quality publishers to premium offers, and others to standard offers — without creating multiple smartlinks. Offer Selection Flow 1. TDS receives a request with publisher ID, subsource, geo, device, and traffic type 2. System checks smart routing tags to determine eligible offers 3. Available offers are filtered by daily cap (24-hour sliding window) and publisher-specific caps 4. The ML algorithm ranks eligible offers by real-time EPC 5. Top offer gets ~90% of traffic, remaining offers share ~10% for exploration 6. Selected offer must have available cap — if not, the next offer is tried 7. If no offer can be selected, traffic falls back to the Fallback URL Caps and Limits - Daily cap — checked by sliding window (last 24 hours at click moment, not calendar day). This prevents overflow across time zones. - Publisher cap — individual conversion limit per publisher on an offer. Allows controlling how much traffic each publisher sends to popular offers. - Force mode — specify exact click counts from specific publishers to force traffic to an offer for testing or boosting. Funnels (Manual Smartlinks) Funnels give you full manual control over traffic routing, unlike automatic AI-driven smartlinks. They ignore offer targeting, category, and optimization settings. - Weighted Funnels — traffic distributed among offers by assigned weights (probabilistic) - Prioritized Funnels — traffic follows a strict priority order Each funnel rule can have its own targeting: publishers, platforms, traffic types, countries, devices, connection types. After a rule is selected, offers within it are checked by cap and either priority or weight order. Deduplication Smartlinks use cookies and browser fingerprinting to avoid sending the same visitor to an offer they've already seen and didn't convert on. This applies both with and without prelands and improves conversion rates by 5–10%. Key Properties - Statuses: Active, Suspended, Archived, Deleted - Redirect types: Default, HTTP, JavaScript - EPC is calculated per publisher+subsource — each stream gets its own optimization - Multi-goal offers work naturally — the algorithm promotes offers that generate recurring conversions (e.g., revshare)